Tesla’s Master Plans: From Clear Roadmap To Vague Abundance - CleanTechnica

Tesla’s Master Plans, publicly shared roadmaps outlining the company’s strategic vision over nearly two decades, have evolved from clear, specific product goals to increasingly ambitious but vague aspirations. The first Master Plan (2006) was concise and actionable, detailing a stepwise product strategy starting with a high-end sports car (the Roadster), followed by progressively more affordable electric vehicles (Model S, then Model 3), alongside zero-emission energy generation. This plan was largely successful, with Tesla meeting many of its targets, though timing commitments were less precise. The second Master Plan (2016), known as Part Deux, broadened Tesla’s ambitions to cover a full electric vehicle lineup, solar roof integration, full self-driving technology, and a robotaxi network. However, it lacked specific timelines and mixed achievable goals (Model Y, Semi, Cybertruck) with more speculative ones (robotaxi, fully autonomous driving). While Tesla delivered several products, some promises, such as the robotaxi and solar roof business