The #1 Reason Why The Solar Industry Has A Trustworthiness Gap? Costs! Part Two - CleanTechnica

The article from CleanTechnica’s two-part series examines the primary reason behind the solar industry’s trustworthiness gap: costs. Many consumers report exaggerated claims about future savings from solar installations, with some companies promising unrealistic figures that do not align with actual electricity expenses. Rising retail electricity prices and decreasing solar panel costs have shaped the market, but financing remains a significant hurdle. Solar-specific loans, often facilitated by fintech firms, have been criticized for hidden fees, misleading information about tax credits, and opaque terms, prompting calls for stronger regulatory oversight to ensure fairness and transparency. Additionally, the complexity of utility bills and the perceived profit-driven attitude of utility companies contribute to consumer frustration, driving interest in self-generated solar power. However, the solar industry itself faces criticism for bloated costs, unreliable local installers, overpriced financing, and aggressive marketing tactics that often resemble scams. The Federal Trade Commission warns consumers to be wary of “free” solar offers and high-pressure sales tactics. Some readers suggest that integrating battery storage more effectively