The Baojun Yep Plus — I Mean, the Chevrolet Spark EUV — Lands in Mexico. Will This Turn the Tide for GM? - CleanTechnica

Source: cleantechnica
Author: @cleantechnica
Published: 6/18/2025
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Read original articleThe article discusses General Motors' (GM) strategic move to introduce the Baojun Yep Plus, marketed as the Chevrolet Spark EUV, into the Mexican market as part of its effort to compete against rising Chinese electric vehicle (EV) manufacturers in Latin America. China has emerged as the global leader in EV production, with Chinese automakers rapidly expanding into international markets, including Latin America, where affordable EV options are increasingly available. GM, which has a significant presence in Latin America with local production facilities in Mexico, Argentina, and Brazil, has traditionally focused on internal combustion engine vehicles (ICEVs) tailored to developing markets. However, facing growing competition from Chinese EV brands like BYD, GM is leveraging its manufacturing capacity in China and the efficient supply chains there to offer competitive EV models abroad.
The Chevrolet Spark EUV is a compact, SUV-styled EV featuring a 42 kWh battery with an EPA range of 281 km and a price point of approximately USD 23,600 in Mexico. This
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energyelectric-vehiclesEV-marketChevrolet-Spark-EUVbattery-technologyautomotive-industryLatin-America