The Creator Behind the Mibot is a Creator Infront of YouTube - CleanTechnica

The article highlights Kazunari Kusunoki, the founder of KG Motors and creator of the Mibot electric vehicle (EV), as an unconventional innovator in the automotive industry. Unlike traditional car makers who are typically seasoned engineers, Kusunoki comes from a background as a YouTube content creator and lacks formal automotive engineering training. Growing up in Higashihiroshima, Japan, Kusunoki was inspired by the challenges posed by large vehicles on narrow streets and the decline of public transportation in rural areas, especially affecting the elderly. This insight shaped the Mibot’s design philosophy, emphasizing compact, accessible personal mobility solutions tailored to Japan’s unique urban and rural environments. Kusunoki’s strength lies in visionary leadership and team-building, having recruited experienced professionals from major Japanese automotive firms to handle technical aspects like body development, suspension, safety, and EV control. His approach demonstrates how a clear market vision combined with expert collaboration can produce innovative products despite a non-traditional background. Additionally, Kus