Touring The Ford F-150 Lightning Factory - CleanTechnica

The article discusses a recent tour of the Ford F-150 Lightning factory, highlighting Ford’s commitment to incorporating customer feedback into the production and ongoing development of the electric truck. The tour guide emphasized that Ford sincerely considers and applies customer input to improve the Lightning, a practice praised by reviewers as a key factor in the vehicle’s success. This approach contrasts with companies that ignore feedback, which can lead to customer frustration and missed opportunities for product enhancement. Additionally, the factory assembly process is tailored ergonomically to support workers’ safety and efficiency, with employee feedback also playing a role in refining production. The author reflects on the significance of this feedback-driven approach, drawing parallels to broader lessons about learning and adaptation from Annie Duke’s book *Thinking in Bets*. Ford’s willingness to listen and adjust based on real-world input is portrayed as a human and strategic strength. The article also notes that conventional electric pickups like the Lightning may have broader market appeal compared to more unconventional models like Tesla’s Cybertruck, especially given recent political