Uruguay EV Sales Report: A New Latin American Leader Emerges as Uruguay Rises to 24% BEV Market Share in August - CleanTechnica

Uruguay has emerged as a new leader in Latin America's electric vehicle (EV) market, with battery electric vehicles (BEVs) reaching a remarkable 23.9% market share in August 2025. This growth follows an earlier spike in June 2024 that proved to be an anomaly, but since mid-2025, the BEV market share has steadily increased, breaking past 20% in July and continuing upward. Monthly sales have also grown significantly, surpassing 1,400 units in August 2025, with year-over-year growth exceeding 140% for most months in 2025. This surge highlights Uruguay’s rapid adoption of EVs, particularly pure electric models, making nearly one in four vehicles sold in August a BEV. The competitive landscape in Uruguay’s EV market is evolving, with Chinese manufacturers like BYD leading but gradually losing market share as new players enter. BYD’s dominance has decreased from about 70% last year to 52% in August