US: ‘EV Totem’ combines EV charging with digital billboards

Blink Charging, a US-based EV charging equipment provider, has partnered with Universal Media to launch the "EV Totem," a combined electric vehicle charging station and dual-sided digital advertising display. The EV Totem features two 55-inch high-definition screens mounted seven feet above ground to ensure visibility even when vehicles are parked. This innovation aims to transform EV charging into a smarter, connected platform that benefits drivers while offering new advertising opportunities for brands, property owners, and communities. Equipped with real-time, location-based ad targeting and integrated analytics, the system provides valuable performance data to advertisers and partners. The launch of the EV Totem aligns with the rapid growth of the global electric vehicle market, which is projected to expand from $1.33 trillion in 2024 to over $6.52 trillion by 2030. Correspondingly, the EV charging infrastructure market is forecasted to reach $125.39 billion by 2030. The EV Totem also taps into the growing Digital Out-of-Home