Volkswagen Celebrates the Comeback of “Fire & Ice” with a Special Model and a Song by Purple Disco Machine - CleanTechnica

Volkswagen has revived its iconic “Fire & Ice” legacy with the launch of the all-electric ID.3 GTX FIRE+ICE special edition, inspired by the legendary Golf 2 Fire & Ice model from 1990 and the cult 1986 ski film “Fire and Ice” by Willy Bogner. This new model, developed in collaboration with luxury sportswear brand BOGNER FIRE+ICE, features dynamic driving capabilities, exclusive paintwork, and design highlights that pay homage to the original. Only 1,990 units will be produced, reflecting the year the original model debuted. The ID.3 GTX FIRE+ICE blends automotive innovation with fashion and music, aiming to reconnect Volkswagen with mainstream pop culture. Complementing the car’s launch, internationally acclaimed DJ Purple Disco Machine and singer Jake Shears have released a modern reinterpretation of the original “Fire and Ice” theme song, which has already garnered over one million streams. The accompanying music video features both the classic Golf 2 Fire &