Volkswagen's Naming Change For Electric Cars Is A Huge Deal - CleanTechnica

The article discusses Volkswagen's recent decision to change its electric vehicle (EV) naming strategy, moving away from its previous "ID" naming convention to revive traditional model names like Polo, Passat, and Golf for its electric lineup. This shift is significant because it leverages the strong emotional and cultural connections customers have with these longstanding model names, which have been part of consumers' lives for decades. The article argues that maintaining familiar names can ease consumers' transition to electric vehicles by reducing perceived risk and building on established brand loyalty, rather than introducing unfamiliar numeric or alphanumeric names that might alienate buyers. Volkswagen's move reflects a serious commitment to the EV transition, signaling that the company is not abandoning its heritage but rather adapting it to new technology. The article highlights that many automakers initially struggled with EV naming by simply adding "EV" tags to existing internal combustion engine (ICE) models or using new, less relatable names, which sometimes hindered sales. By contrast, Volkswagen’s strategy to keep