Webinar: How to talk to Canada's next clean technology adopters - Clean Energy Canada

The article announces an upcoming webinar titled “How to talk to Canada’s next clean energy adopters,” organized by Re.Climate and Clean Energy Canada. The webinar will launch the report Empowering Households, developed in partnership with Abacus Data, based on a survey of 3,000 people in the Greater Toronto and Hamilton Area and Metro Vancouver. This research identifies five distinct groups of clean technology adopters, ranging from highly motivated individuals to those not yet interested, and explores the barriers, motivations, information sources, and potential incentives influencing their adoption of clean technologies like electric vehicles (EVs) and heat pumps. The article emphasizes the urgency of accelerating clean technology adoption in Canadian households, which contribute at least 17% of the country’s emissions. Despite strong interest, obstacles such as upfront costs, housing limitations, and confusing information hinder broader uptake. The webinar will feature insights from report authors and clean technology experts, focusing on the main barriers and offering policy and communication strategies tailored to effectively engage the diverse