What’s Going On With BYD Sales? - CleanTechnica

The article analyzes BYD’s recent year-over-year (YoY) sales decline, marking the company’s first drop since 2020, despite overall industry growth in the same quarter. This downturn is attributed primarily to a transitional phase in BYD’s product lineup, with significant model refreshes and new launches occurring later than usual. Notably, while the Sealion series saw a substantial sales increase, other key models like the Song Plus and Qin experienced notable declines. BYD is shifting its traditional product cycle timing, introducing multiple refreshed and new models—including the Fang Cheng Bao Ti7 and updated Dynasty series—in the second half of the year, aligning more with Western market practices rather than the usual first-quarter refreshes tied to the Chinese New Year. This strategic timing may moderate seasonal sales dips going forward. Additionally, BYD has reportedly lowered its 2025 sales targets, likely due to unforeseen challenges such as the ongoing price war in China’s EV market. Unlike competitors who have sacrificed profitability to boost sales