Why Don't More People Feel The Solar Industry Is Trustworthy? - CleanTechnica

The article from CleanTechnica highlights a paradox in the rapidly growing US solar industry: despite significant expansion and technological advancements, many consumers remain skeptical about the industry's trustworthiness. In the first half of 2025, developers added gigawatts of new utility-scale solar capacity and plan to add even more by year-end, positioning solar as a key player in reducing fossil fuel dependence and meeting climate goals. However, a CleanTechnica survey revealed that only an average rating of 3.5 out of 5 was given when respondents were asked if they found the solar industry trustworthy, with over 35% rating it poorly to moderately. This distrust stems largely from negative customer experiences with some solar companies, particularly regarding sales tactics, financing, installation quality, and customer service. The article traces the solar industry's evolution from its early days of grassroots enthusiasm to a mature market with hundreds of companies, most of which are reputable. However, a minority of companies have engaged in questionable practices such as exaggerated savings claims,