Why We Should Pay Attention To Gen Z's Climate Demands - CleanTechnica

The article highlights Generation Z (born 1997–2012) as a digitally savvy and environmentally conscious cohort that demands transparency and tangible climate action from brands and institutions. Unlike previous generations, Gen Z rejects superficial sustainability claims and greenwashing, instead insisting on verifiable data and real progress. This generation disproportionately feels the emotional and mental health impacts of climate change and natural disasters, fueling their activism and consumer choices. Key statistics show that a significant portion of Gen Z is willing to change jobs over climate concerns, push employers for sustainable practices, prefer sustainable brands, and pay more for eco-friendly products. Their engagement signals a critical call to action for governments, companies, and organizations to provide meaningful pathways for climate agency and systemic change. A particular focus for Gen Z is on Scope 3 emissions—those indirect emissions from a company’s supply chain and product use, which typically make up around 80% of a company’s carbon footprint. Gen Z expects businesses to measure, disclose, and reduce these emissions through