Why Xiaomi Succeeded At Making Electric Cars But Apple Failed - CleanTechnica

The article compares the contrasting outcomes of Apple’s and Xiaomi’s efforts in the electric vehicle (EV) market, highlighting why Xiaomi succeeded where Apple failed. Apple invested 10 years and $10 billion in its electric car project, Project Titan, but ultimately shut it down with minimal results. In contrast, Xiaomi, a Chinese smartphone maker, successfully developed a compelling electric car, exemplified by the SU7 model, which impressed industry leaders like Ford CEO Jim Farley and set performance records at the Nürburgring. The key to Xiaomi’s success lies in China’s dominance of the EV supply chain, enabling rapid and cost-effective access to components and manufacturing expertise. The article also discusses the role of government support in China’s EV industry, noting that Chinese manufacturers have benefited from substantial subsidies and control over critical resources like battery minerals. While critics often attribute China’s success to exploitative labor practices and authoritarian governance, the article argues that the U.S. has also historically subsidized industries and pioneered key technologies such