Will 15% Penetration Be the New Normal for Australia? - CleanTechnica

The article from CleanTechnica highlights that plugin vehicle registrations in Australia have stabilized at around 15% of the new light passenger vehicle market, signaling a potential new normal in EV adoption. In August 2025, out of 103,694 new vehicles, 9.7% were battery electric vehicles (BEVs) and 4% were plugin hybrids (PHEVs), with BYD models dominating the PHEV segment. This marks a significant increase from six years ago when EV penetration was below 1%, and a steady rise through 2022 and 2023. Tesla Model Y remains a top seller, but BYD’s rapid growth—over 300% year-on-year increase in deliveries—suggests it may soon surpass Tesla in market share. Other notable players include MG, Geely, and Kia, with European brands like VW beginning to make modest inroads. The shift toward electrified vehicles is impacting traditional fossil fuel vehicle sales, particularly diesel and petrol utes,