Woman Drives Her Jeep In For An Oil Change, Drives Out In A Chevy Equinox EV - CleanTechnica

The article from CleanTechnica recounts a notable experience where a woman named Ana R drove her Jeep to a Chevy dealership for an oil change but ended up driving home in a new Chevy Equinox EV. This story highlights the growing appeal of electric vehicles (EVs) despite political and industry resistance. The key moment was a dealership employee taking the initiative to introduce Ana to the Equinox EV and encouraging her to take a test drive, which ultimately led to her purchase. The article emphasizes the emotional impact of test driving a car, noting that people often buy based on feelings and justify with facts later—a principle well understood by experienced car salespeople. The piece also sheds light on the sales process in car dealerships, explaining the "up" system where salespeople take turns engaging customers, and the importance of closing ratios in sales success. The author praises the dealership's approach and the salesperson’s initiative, suggesting that such proactive engagement is crucial for increasing EV adoption. The story serves as an example of how direct