World’s first drone with  built-in 8K 360-degree camera set to challenge DJI

Chinese camera maker Insta360 is entering the consumer drone market with a new brand called Antigravity, set to unveil its first drone in August 2025. This lightweight drone, weighing under 249 grams, is notable for being the world’s first to feature a built-in 8K 360-degree camera, a significant innovation since users have previously relied on attaching external 360-degree cameras to drones. The drone will support real-time data transmission and in-flight camera control, targeting both professional and beginner users dissatisfied with existing drones that "looked good on paper but felt lifeless in the air." Antigravity, incubated by Insta360 in Shenzhen and developed by a global team, reflects the company’s expansion into aerial platforms. Antigravity faces strong competition from DJI, the dominant player in the global drone market with a 70% share in 2023. DJI is also launching its own 360-degree camera product, intensifying the rivalry between the two Shenzhen-based firms, which are