Would A Lottery Reward Make People More Likely To Recycle? - CleanTechnica

The article explores the potential of lottery-based rewards to increase recycling rates, addressing common barriers such as inconvenience, lack of immediate payoff, and low motivation. Despite trillions of beverage containers used annually, recycling rates remain modest—34% for glass bottles, 40% for plastic, and 70% for aluminum cans. Traditional bottle deposit systems, which refund a small amount per returned container, exist in multiple countries and regions and have some success. However, researchers propose that adding a lottery element—where each recycled container acts like a lottery ticket with a small chance of winning a large prize—could significantly boost recycling participation by tapping into human attraction to gambling and rewards. Several studies underpin this approach, including psychological frameworks like operant conditioning that emphasize rewards to reinforce positive environmental behaviors. One study compared a typical fee-based policy with a lottery incentive for reusable cup use, finding no significant difference in perceived behavior change, suggesting that the lottery’s impact might vary by context. However, a Canadian research team tested a