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Zoox taps ex-UberPool exec’s startup for routing software help

Zoox taps ex-UberPool exec’s startup for routing software help
Source: techcrunch
Author: Sean O'Kane
Published: 8/20/2025

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James Cox, former head of UberPool, founded The Routing Company after leaving Uber in 2019, aiming to apply ride-sharing routing technology to robotaxis. Over five years, his startup has facilitated 3 million trips across multiple U.S. states and countries by helping transit agencies efficiently match riders with vehicles. Recently, The Routing Company secured its first robotaxi client, Zoox, an Amazon-owned autonomous vehicle company. Zoox will license The Routing Company’s routing software and onboard five of its engineers to enhance the efficiency and scalability of its robotaxi service. Cox will also serve as a senior advisor to Zoox’s chief product officer while remaining CEO of his startup. The terms of the deal were not disclosed. This partnership reflects a broader trend of robotaxi firms collaborating with external technology providers to accelerate fleet deployment and operational efficiency. Zoox plans to expand its early-rider program to San Francisco and launch paid public rides in Las Vegas later this year. Cox emphasized that route optimization software is a critical

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robotautonomous-vehiclesrobotaxirouting-softwaretransportation-technologyride-sharingZoox